Terms of Service.
Plain language, not a wall of legal text. Here's what governs working together.
Last updated: August 20, 2026
How an engagement works
Engagements start with a 90-day initial term, because that's how long it honestly takes to get a real read on results. After that, everything runs month to month — no long-term lock-in. Either side can end the engagement with 7 days' written notice; an email is fine.
Who owns what
Once paid for, the ad creative, landing pages, and copy built specifically for your business are yours. Furtado Digital keeps ownership of its own methods, processes, and any general templates or tools used to deliver the work — those aren't handed over as part of an engagement.
Payment
The management fee is billed monthly. Ad spend itself is paid by you, directly to the ad platform (Google or Meta) — it never runs through Furtado Digital. If an invoice goes more than 30 days past due, active campaigns may be paused until it's resolved.
Your ad accounts
You're responsible for your ad account staying in compliance with Google's and Meta's advertising policies. Furtado Digital isn't liable for a platform suspending or restricting an account, though we'll help however we can if it happens.
Fair use and confidentiality
Furtado Digital won't knowingly run campaigns for anything illegal or fraudulent. Anything shared between us that's clearly confidential — numbers, strategy, client information — stays confidential, both ways.
Liability and governing law
If something goes wrong, liability is capped at the fees paid in the three months before the claim. These terms are governed by the laws of Ontario and Canada. If a dispute comes up, we'll try to work it out directly first; unresolved disputes go to the courts of Ontario.
No guarantees
There's no guarantee of a specific number of leads, a specific cost per lead, or a specific amount of revenue — no one honest can promise that with paid ads. What is guaranteed: the process gets applied properly, the account gets watched every week, and you get straight, honest reporting on what's actually happening.